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At the dawn of the Roaring Twenties, she moved to New York City with $500 in her pocket, opening a small boutique. Named Le Bijou de L'Heure, there she sold costume jewelry that she designed. In the early 1920's, Haskell advertised that "colored glass necklaces, one for each outfit, are considered a necessity this year."
Not only was Haskell riding the wave of the Roaring Twenties, she was creating a wave of her own. The Twenties were the years that all of the fashion rules were broken. Haskell's unbounded creativity met with enormous popularity. The prices for her costume jewelry were much lower than the cost of precious metals and stones, so anyone could afford to look fashionable.
The popularity of her costume jewelry continued, even after the stock market crash. Her sales did not drop significantly until 1931. Another difficulty Haskell encountered was the lack of material available for jewelry during WWII when glass from Bohemia and white metal was scarce.
Haskell never registered her designs, although she began to sign her pieces in 1950. The Miriam Haskell trademark was not received until 1988, 64 years after she began designing. Because there were no marks to identify her work prior to 1950, it took a great deal of research on author Cera's part to verify pieces of costume jewelry as Haskell's. Cera relied upon advertisements in magazines and newspapers, and photographs of movie stars shown wearing jewelry attributed to Haskell.
Haskell drew inspiration for her designs from many cultures - South America, China, Greece and the US southwest Indian designs. Her designs mimicked or consisted of any and all materials, including flotsam, stones, seeds, berries and beans.
For the collector of costume jewelry, this book is a keeper.