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Your text is written in a friendly, accessible tone, and is a relief from some of the stuffy "Design is the Center of the Universe" books out there. As an example stuffy books are anything by Stephen Heller, Phil Meggs, or Rob Carter.
Their books are really good, of course, but frankly too focused on defining design as an official profession. Their books to me always seem like they are stiffly trying to define design as a formal, codified, yet creative event.
You seem to have achieved that friendly informative tone with ease. Kudos to you on your well resolved text. Frankly, this book is more useful to our program than any Rob Carter book, because of its accessibility.